Marketing
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Using Disaster to Your Advantage
The need for more resilient homes in the face of more severe weather is an opportunity for smart builders
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Judge Tosses Lumber Complaint
Illinois handymen sued retailer after discovering a 4x4 isn't actually 4 inches square
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Steve Mouzon on the New Business of Business
If you are willing to be patient, giving things away can often help your bottom line
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A New Book Helps Builders Tame Social Media
A California contractor launches an online construction guild, and then uses his newfound web expertise to write a book for builders
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Architect Turned Master Marketer Writes a Book
Steve Mouzon explains how you can use new social media in your marketing strategy
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If Only Green Homes Could Be Sold Like Breakfast Cereal
Why do consumers care more about the technical specifications of their shredded wheat than their homes?
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FTC Warns Window Makers on Exaggerated Energy Claims
The agency hasn’t let up on its push to reduce misleading or erroneous marketing claims of energy savings resulting from replacement-window installations
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Elements of Successful Websites
Tips to boost your online presence
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Marketing High-Performance Homes
How Value-Based Marketing Can Increase Your New Green Home Sales
