My favorite radiant barrier ad

Martin Holladay | Posted in General Questions on December 29, 2015 02:34am

This one is fun: It’s an ad on GBA, placed by a radiant barrier manufacturer. The only problem is that they misspelled “radiant.”

Answer

GBA Prime

Join the leading community of building science experts

Expert Member

MALCOLM TAYLOR | Dec 29, 2015 04:32pm | #1
Martin,
You really do like to poke the bear don't you? Any mention of these products and the touts converge like bees to honey, cajoling, threatening - here we go again!
JTyler | Dec 29, 2015 04:41pm | #2
Not to mention the comma splice in their tagline...
user-2890856 | Dec 30, 2015 08:47am | #3
Maybe there will be a few unwashed souls at AHR this year that can be convinced . The folks from this booth will surely have fun with the hecklers .
dankolbert | Dec 30, 2015 08:55am | #4
Maybe it's intentional. If you make up the word, you get to define it.