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Marketing High-Performance Homes
How Value-Based Marketing Can Increase Your New Green Home Sales
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Reflections on a Green Home Tour
One thing our local Green Building Council really does right is the annual green home tour. We get great turnout from the public, and it gives the more experienced green…
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A $3,000 Bathtub? It’s an Emotional Thing
Marketing green upgrades
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How We S’posed t’ Get Paid fer This Green Stuff?
It's not an UPGRADE; It's what makes us different from the competition
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Book Review: Small Giants
Small Giants was written by Bo Burlingham, who also co-authored The Great Game of Business and A Stake in the Game with Jack Stack. His point is that, while it’s…
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Every Green Builder Needs to Have This Book on the Shelf
A review of an essential book for your business: The E-Myth Revisited
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NAHB-ICC National Green Building Standard hits mailboxes!
It's big, it's green, but is it really a good thing? The new NAHB-ICC National Green Building Standard (NGBS) guidebook hit mailboxes on Friday. I arrived home to this delightful…
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Sustainable business begins with sustainable practices
The number at the bottom of your balance sheet doesn't tell the whole story about the success of your business. As the green movement has evolved, it has been interesting…
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A Green Production Home
Ideal Homes builds inexpensive, energy-efficient houses; it just doesn’t call them green You can look high and low on the Web site of Oklahoma City developer Ideal Homes, and you…
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Green Remodeling is a Process of Discipline and Discovery
When you're talking about building and remodeling three words should be part of the conversation: Green, smart, and quality. Some parts are up to consumers, some are up to us.…
